David Bowie, Is Tropical et al have already proven this year that the art of a good music video isn’t dead. Also up there with them, busy ploughing away at resurrecting the long-lost medium, are London fourpiece Wolf Alice.
But instead of angering Catholic groups or depicting French teenagers masturbating over video game characters like the others, Wolf Alice show that their secret for thoroughly watchable video treatments is the simple mantra of “Seem to have fun yourself, and viewers will likewise follow suit”.
Lo and behold, that’s what happened when the band were let loose in front of a green screen – producing this Apple ad-esque clip for new single ‘Bros’.
‘Bros’ is out now on Chess Club Records, with the video streaming beneath:
- Pip Blom announce first independent release, Grip EP
- Real Estate announce compilation album, The Wee Small Hours: B-Sides and Other Detritus 2011-2025
- The Itch sign with Fiction/I OH YOU and launch double single, "The Influencer" and "Co-Conspirator"
- GRÓA announce new album, Drop P and share double single, "ugh" / "beauty tips"
- salute shares Hudson Mohawke remix of "saving flowers" featuring Rina Sawayama
- Hotline TNT reveal new album preview, “Candle”
- Sufjan Stevens unveils previously unheard "Death With Dignity (Demo)"
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