Watch: Amateur Best – Pleased [Best Fit Premiere]

Going on the visual evidence presented in ‘Pleased’, Joe Flory – despite going under the pseudonym of Amateur Best – isn’t one for unnecessary self decoration.

Though surrounded by all sorts of human oddities (such as co-stars Cardboard Box Woman and Strange Bulbous Clothing Woman), Parry himself croons a wistful electro-pop love tale dressed like he’s walked in off the street, or rather, is still on the street; he spends most of his time sipping a coffee and trying to control a dog rather than paying attention to any of the ensuing peculiarity.

Come the end, Flory stands in what may as well have become a nightmarish nightclub, uncomfortable with the company but right at home with his music. It’s a look that suits him.

Catch Amateur Best live in May at the following dates:

May
04 – Liverpool Sound City
05 – Camden Crawl, Dublin
17 – Great Escape, Brighton
25 – Field Day, London
26 – Oakford Social, Reading
28 – Gorilla, Manchester

No Thrills, the debut album from Amateur Best is out now via Double Denim.