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Flavours' "Ground Up" is an intoxicatingly groovy bouquet

28 March 2025, 16:00 | Written by Penny Salvetti

After getting a taste for Flavours, a psychedelic rock band hailing from Brighton, anything else might just sound that little bit more bland.

With their third, tangy single, “Ground Up”, the band cook up a track that is amply bursting with flavour. The psychedelic four-piece have already been performing the track for almost a year, dazzling audiences with their signature eclectic fusion of classic rock and modern psych. It's the perfect showcase of Flavours' ability to spawn flagrantly catchy guitar riffs seasoned with a satiating number of dreamy vocals that endlessly tickle the palate.

"Ground Up" explores a different paradigm of their sound compared to their previous single, "Still Heavy", eschewing the more militant, rhythmically driven hard rock for a reverb-soaked, dream-dappled atmosphere akin to contemporaries like Thee Oh Sees and Frankie and the Witch Fingers.

“'Ground Up' began with the riff and drum part, and developed into a hard hitting and groovy track, which sonically pays homage to some of our biggest inspirations," the band share. Indeed it's difficult to miss the Tame Impala top-notes of the track's bouquet. “It's a ripper. It has been a staple in our live set for almost a year now and I think we really captured the energy in the recording." Recorded and produced between Brighton's South Lanes Studios and vocalist/guitarist Sam Turner's home, the track diffuses mellow, high register vocals into the punchy guitar-thick production to create an intoxicating cloud of textural hues.

Capturing the stuffy essence of basement gigs, airy harmonies evaporate and condense sporadically through the track, taken over by a transient, frisky guitar solo in its middle eight to add that extra bit of zest. Punctuated by complete halts in the instrumentation, the track exudes a playful cheekiness leaving the listener hanging one-handed on the edge of a hill, dying to fall back into the snappy groove.

Following the release of "Ground Up", the band looks forward to a prolific summer touring across the country, sure to leave the nation hungry for more.

"Ground Up" is out now. Find Flavours on Instagram.

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