You can tell Ida Maria is aiming big on this album with sharp production and the huge chorus on opener 'Oh My God' reeks of "look at me - I want to be a popular worldwide smash hit artist". Nothing wrong with trying to be popular of course, but the majority of the record buying public aren't exactly known for liking groundbreaking innovative music. So to reach the heady of heights of similar artists like Pink, more than a degree of commercial mediocrity is needed and unfortunately that is exactly what Ida Maria delivers.If she isn't going for a big chorus then a gimmicky lyric will always get some airplay. 'I Like You So Much Better When You're Naked' caused a minor stir when it was released as a single last year, as our heroine explains that she feels rather quite jolly when a male friend puts on his birthday suit. I'm reliably informed by Wikipedia that this got to number 13 in the UK charts and is her biggest seller by far. Sex sells people. Sex sells.To say that 'Fortress Round My Heart' substitutes all quality for dumbed down crowd pleasing fayre would be a tad unfair, as I was taken in by the odd tune and fun catchy riffs. Although, it is the slower/quieter numbers that reveal a fragile quality to Ida in contrast to the often brash immature persona in other tracks. 'Keep Me Warm' provides some welcome respite in the middle of the album and 'See Me Through' closes proceedings with some elegance.For the most part her voice is quite spiky in a watered down punk way but sometimes sounds like she's being tortured by Johnny Borrell, with the end of 'Stella' being a choice example. To be fair to her though she is getting a major push from her label as this album was released first time around as recently as July. With a reworked tracklisting and a few new songs, whether that justifies a re-release is doubtful and only serves as a smack in the face for all those who parted with their hard earned last year.43% (Marks off for a pointless re-release)