Hotly tipped indie rockers Hey Sholay at last unfurl their debut, ((O)), after a slew of tantalising titbits which piqued the interests of pretty much everyone at BBC Radio and a plethora of other important tastemakers.

The Yorkshire bohemians have already become known for their knack at making arena-sized choruses and their penchant for infectious hooks. Entering the fray just as good ol’ fashioned guitar rock is staging a comeback, the band are poised to trample the opposition with their smartphone-advert-friendly anthems – imagine a slice of Tribes doused in a sweet Los Campesinos! coulis and garnished with a sprig of doe-eyed Arcade Fire. They’re spacey and wild, and they clearly have a lot of love for their music.

The much talked about ‘Wishbone (Wish Wish Wish)‘ gets the ball rolling. Frenetic guitar and stabbing synth icicles play second (and third) fiddle to the sheer oomph of vocalist Liam’s fiery passion. The brooding intro eventually gives way to an explosive cocktail of slick melodic refrains and wobbling synth, all the while shadowed by a volcanic melee of chords. ‘Burning’ is a key-heavy summer strummer, most definitely British sounding (the modern British indie sound that is, not the hoity-toity tea swilling caricature) and would sound right at home shown over a montage of medal winners. It’s a dazzling ray of warm sunshine, with New England cosiness and a classical chord progression.

The five-piece seem to have their fingers on the trigger, peering down the barrel of a gun aimed at superstardom. Their radio-friendly indie is tamed by pop conventions and though it’s most certainly not boring in the slightest, Hey Sholay aren’t diving headfirst into a pool of crazy. Sometimes obtuse noodling and 7/8 cowbell rhythms are an interesting listen, but there are times when you don’t want to have to untangle your music before you can appreciate it. ((O)) is accessible and has the potential to go nuclear, despite its title.

Relatively fragile effort ‘The Bears The Clocks The Bees’ is home to a highly singalong-able chorus, replete with cooing “ooh”s and delicate synthesizers twinkling through the slow-burning mesh of woven guitar and bulldozer bass. ‘Dreamboat’ is instantly reminiscent of the kind of music big corporations use in marketing campaigns to make them seem down to earth (see Sony and Nikon and Apple and so on and so on…) – it’s unabashed indie rock, and though the big corporations may soullessly gut the little guys, those songs can be fantastic and are often whopping chart successes. Every cloud has a silver lining.

((O)) showcases the band’s evident talent, be it in the crafting of pop hooks or in the unrelentingly epic tirade which looms over the whole record. Most bands would be pretty darn smug with one or two set-closers of this quality under their belt – Hey Sholay have a debut album full of them.