Fuck me. It must be an easy life being an A&R man these days. The thought process must be something like:

1. Is there a market for it?
Yup, bored EMO kids with skateboards, thousands of the little buggers….Nice bonus….. I could get me one of them new Skodas, they are made by VW these days, don’t you know?

2. Does it sound like any of the market leaders?
Yup, uncanningly like Lost Prophets…..Should keep me in a job…..I fancy a Volkswagen instead.

3. Ok, got a market, they fit nicely into the “scence,” but is it actually any good?
Hmm, well its not bad, a bit of decent production on Home Again and I’m sure Jo Whiley will give it a spin….Might get that Audi after all

4. Where are they from?
This is looking really promising, South Wales! All my mates have been hanging out in South Wales Tom signed Lost Prophets, Bob FFAF, Steve Kids in Glass Houses and now me I have Attack! Attack! They all have Audi’s maybe, I can join the gang again.

5. Anybody else taken the name?
Oh shit, someone has. But its a cool name. Slip in an extra exclamation mark and it’ll be fine.

If it was that easy we would all be in the music business right? Unfortunately the rest of us have to work for a living and spend our spare time reviewing the A&R mens dross. Sure there is a market for this and most likely Attack! Attack! will enjoy a decent amount of success, the songs are well crafted and have monster sing along choruses. However this must rank as one of the safest record label signings of all time, it sits so snuggly into the South Wales Rock scence, that it has donned its warmest slippers and is having an afternoon nap. Come on kids push the boundaries give us something new and challenging to rant about.
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Attack! Attack! on MySpace