"The Hi-Fi Low Life"
26 March 2009, 10:00
| Written by Shawn Murtough
"Exceedingly brilliant, dirty scuzzy indie pop that slaps you in the face and demands that you shake the sloth from your limbs and dance like a deranged idiot."You can quote me on that. Praise doesn't come easy for gnarled old gits, but AWWBLOT? will plaster a perma-grin on even the most miserable bastards face, every time they hear the opening bars of DIY not DIE. Forget shoe gazing miserabilism, ten minute one note post rock epics or twee acoustic harmonisations this is the most visceral and exciting thing to have come out of Worcester since Lea and Perrins sauce.The central crux of AWWBLOT? is the male/female vocal arrangements that spit and snarl at each other and then fall other in a drunken giggle. Couple that with each member playing every song as though their life depends on it and you get a mish mash of perfect indie pop that abounds with energy.Opener DIY not DIE is all spiky guitars, shouty female vocals and ooh-wahs, its stupid, infectious and about two minutes long, what more could you ask for? Dance, Damn You, Dance could well be AWWBLOTs call to arms, in just over three minutes it name checks John Travolta, Patrick Swayze and Ginger Rogers all over a pulsating bass-line, even Elbow couldn't manage that! With Orlick! Orlick! bursting out of the speakers it sounds like the band are going to implode in a seeting mass of sweat and spittle, is that Fleet Foxes cowering in the corner?Jesus is the most heartfelt song here with its beautiful refrain "I would die for you, so please don't die on me" and provides a moments respite from the manic delivery of the opening three tracks. When in Four years to be an artist, Heather Wilson cries "I'll have a rum and coca-cola please" you imagine a queue of mop haired kids rushing to the bar to appease her every need. Its only on Kids in America that things start to head south with a disturbing nod in the direction of Scissor Sisters.The Hi-Fi Low Life almost never saw the light of day as the band went through numerous personnel changes during its inception, so perhaps AWWBLOT? has proved to be a prophetic name. Be thankful that they persisted, it may not be everyones cup of tea, but AWWBLOT don't want to appeal to tea drinkers, they want cider swilling masses writhing and pogoing and giving their music the life and party it deserves.
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