YUNGBLUD returns with new single, "Hello Heaven, Hello"

Speaking about his track’s inspiration, YUNGBLUD said “Rock music is in my DNA. It’s the first genre I was ever exposed to; I grew up in a guitar shop with my Dad and my Grandfather. Rock music helped me find an identity as a human being

['Hello Heaven, Hello'] is a journey of self-reclamation—a goodbye to the past and how you may have known or perceived me before, and a 'hello' to the future and where I’m going. It’s an adventure that is sonically more ambitious than ever before—a journey that is meant to be played in its entirety, never holding back or allowing its imagination to be filtered."

The song’s conception arrived four years ago, before the making of 2022 self-titled album, Yungblud, and during the final run on a strenuous tour for 2020’s Weird. Rather than revelling in a new found commercial approval, he was alone in a New York hotel room, ruminating on the potential creative pitfalls ahead of him.

“I felt like I was starting to repeat myself - I’d fallen into my own cliche… I’d become comfortable. It was good in a way; it meant that I had my own style. But I’ve always said that if people know where I’m going next, that is my idea of failure”.