YolanDa Brown breaks a Guinness World Records title with Kickstarter campaign for Soul Mama

YolanDa raised a record-breaking £248,148 for her music venue and restaurant, Soul Mama, which is the largest amount raised by a restaurant on Kickstarter globally.

Speaking about the Kickstarter and Soul Mama, YolanDa says: “In setting a Guinness World Records title, Soul Mama didn't just secure funds; we wove a tapestry of dreams shared by thousands. A testament to what we can achieve when we unite and believe. This record is not just a number—it's a promise to fill every visit with laughter, comfort, and a sense of belonging. At Soul Mama, we're more than a music venue and restaurant; we're a home for dreamers and believers who see the world not just as it is, but as it could be, full of joy, connection, and shared moments that linger in the heart long after the night ends. A big thank you to everyone who supported us so far and the new people who will discover us along our journey and jump on the Soul Mama Train."

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In an annual report from Music Venue Trust, the charity found that 125 spaces permanently closed to live music in 2023. Aiming to bring new opportunities for independent artists whilst changing the narrative of venue ownership and creating more diversity in this underfunded space, YolanDa is breaking boundaries with a Guinness World Records title for the most successful restaurant Kickstarter ever.

Craig Glenday, Editor in Chief of Guinness World Records said "This is an astonishing achievement, and a testament to the passion, drive and determination it takes to make a game-changing project like Soul Mama come to fruition. And how exciting that this is just the start for this ambitious fusion of food, music and culture - I can't wait to see what happens next!”

"What we've seen YolanDa Brown and T Oyelola achieve with their Kickstarter project is a perfect example of what we want for every creator that comes to our platform: to be brave enough to pursue a dream and in return, get the community, support and funds they need to bring that dream to life," adds Kickstarter CEO, Everette Taylor. "The Soul Mama project is now the highest funded restaurant project ever on Kickstarter, which is an incredible feat. We want to see more creators of colour thrive on the platform and I’m hoping the success of these two incredible entrepreneurs will inspire creators of colour and creators in the food/restaurant space to chase their dreams."