Yard Act announce pop-up merch store in Leeds due to venue taking 25% cut of sales

Yard Act are the latest band to take action against venues taking a percentage of merchandise sales by announcing a pop-up merch shop at a separate location ahead of their show at O2 Academy Leeds tomorrow (24 November).

On Twitter, Yard Act wrote, "Right, tomorrow we'll be doing a pop shop from 5pm to midnight at The Social on Merrion Street in Leeds along side our Academy show. All merch at the shop will be approx 25% cheaper than it will be at the gig due to the Academy taking a 25% cut of all merch sold in their venue."

"We decided to give people who will struggle to get to the pop up the chance to buy some merch so there will be a range at the Academy, but wanted to highlight the issue that certain venues are taking big cuts of income that is pretty necessary to keep artists on the road," Yard Act continued. "At the Social pop up we'll be carrying the exclusive Leeds T-shirt, Leeds show posters and a bigger range of t-shirts. plus we'll be there from 6 til 7, having a pint if you want to say hi or get owt signed, and it will be running after the show."

We decided to give people who will stuggle to get to the pop up the chance to buy some merch so there will be a range at the Academy, but wanted to highlight the issue that certain venues are taking big cuts of income that is pretty necessary to keep artists on the road

— Yard Act (@YardActBand) November 23, 2022

We also found some old merch at Ryan's old print studio. These will be pay-as-you-feel (leave 'em for people who might not be able to pay full price for merch) all proceeds to @simonotstreets - grab them off us not our long suffering merch seller...
See you tomorrow Leeds!
ya xx pic.twitter.com/Q4l2pVN1qv

— Yard Act (@YardActBand) November 23, 2022