Wild Nothing joins forces with Molly Burch on “Suburban Solutions"

Featuring his wife Dana and Molly Burch in a faux choir, Tatum sells a plea for self-improvement: an anti-jingle atop unabashed 80’s throwback synthpop, paired with an all new collaboration with Osmote Wines.

Filmed partially in the suburbs of Tatum’s very own Virginia upbringing, the video for the single — directed by Tatum and Josh Burgess of Yumi Zouma — satirises the incessant advertising Tatum experienced after having a child.

Alongside the single, Tatum also announces an exclusive launch with Osmote Wines — a natural winery located in New York’s Finger Lakes terroir — who will release a special “Suburban Solutions” Riesling, and in the UK, Blackbook Winery will produce the bottle for lead single “Headlights On”. The wine will be bundled with the LP on milky clear & black split vinyl.

"I'm really thrilled to be partnering with Blackbook and Osmote for these limited run bottles inspired by my new album Hold. Sergio and Ben are both so passionate about what they do and when this partnership fell in my lap it felt like such a special opportunity to bring people in on something else that I love," Tatum says of the collaboration.

“We landed on a Riesling from Osmote and Sparkling Seyval Blanc from Blackbook, not only because they showcase what these guys do so well, but because they're also exactly the kind of crisp, dry wines I'd reach for myself when out at dinner or having a few friends over. Ian Miller, who designed the Hold album art, also designed these labels and we had a blast tying them into the larger visual world of the record."

Featuring contributions from Molly Burch, Becca Mancari, Tommy Davidson of Beach Fossils, Hatchie, his wife, Dana, and mixed by Geoff Swan (Caroline Polachek, Charli XCX) Hold marks Wild Nothing’s first new album in five years, and is his first self-produced record since his 2010 debut, Gemini.