USA Nails preview forthcoming album with new single, "The Sun In The Sands"
London noise-rock quartet USA Nails have shared the brand new single, "The Sun In The Sands" which is taken from their upcoming album, Feel Worse.
Feel Worse explores schadenfreude; the pleasure derived from another person's misfortune. With this, they use new material to attack austerity and UK authoritarianism, consumer culture (particularly the consumption of quick fix reality TV and hyper-capitalist agendas), youth culture and bullying, and more.
Gareth Thomas, one half of the band’s lyric-writing duo, says the new single is a “semi-fictional account of the estate where I live in South London and my feuding neighbours who LOVE to fight, and LOVE to make each other suffer. I recorded my vocals in my flat for this one and was a bit worried they might hear me shouting about them when I was doing it. "The Sun in the Sands" is the name of a roundabout just across town that I’ve heard on radio traffic reports since I was a kid. It always sounded quite mysterious and otherworldly to me, but I’ve been there as an adult and it’s sadly quite ordinary.”
Drummer Tom Brewins, who directed and edited the video himself, says: “I went to recce the launderette that appears on our album cover, and it felt like stepping back in time with a load of bulky washing machines and dryers from the 60’s, most of which were out of order. My DP Conrad Magan and I conjured up a plan on how to get Gareth's head into the machine, and then thought of other ideas to keep the music video moving. In reality, sitting in a launderette is pretty mundane so I wanted to turn it into something exciting, something unusual. The use of split screens, the particular lens we shot on and how we graded the final video was all in aid of creating a 60’s aesthetic, to tie in with the launderette and to make the whole thing feel a little bit like stepping back in time to a different world. We think it worked!”
Feel Worse is set for release on 22 March via One Little Independent.
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