Troye Sivan stars in the latest campaign for Gap which is soundtracked by Thundercat
Gap has debuted its Fall 2024 campaign, Get Loose, featuring Troye Sivan.
Set to Thundercat's track "Funny Thing", the campaign stars Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. The film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
"This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression," said Mark Breitbard, President and CEO, Gap. "Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.
"Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool," said Troye Sivan. "I'm honored to be part of something that embodies such effortless style and self-expression."
Gap's Fall 2024 campaign is available to shop in stores and online now. Gap will also collaborate with Troye Sivan to create an in-store playlist, which will also be available on Spotify.
For more information, visit gap.com.
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