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Taylor Swift The Eras Tour concert film

Taylor Swift street sign auction raises over $200,000 for food bank

03 December 2024, 14:39 | Written by Tyler Damara Kelly

An auction for a street sign in Canada, which was renamed after Taylor Swift, has raised more than $200,000 for the Daily Bread Food Bank.

Ahead of her six-night run at the Rogers Centre, in Toronto, Canada, the city renamed Blue Jays Way (the street in front of the Rogers Centre) as Taylor Swift Way. This isn't the first time that a city have honoured Swift in this way, as last year, Arizona city Glendale renamed themselves Swift City, Las Vegas lighting up its Gateway Arches in colours that corresponded to different eras of Swifts career, being gifted key to the city of Arlington, Texas and having the German city Gelsenkirchen renamed itself Swiftkirchen.

There were also 22 other street signs, honouring Swift, that were put up in Toronto, which were due to be auctioned following Swift's run of shows. The Rogers Communications declared that they would match any bids up to $113,000. In total, the auction raised $216,842.96, with all proceeds being donated to the Daily Bread Food Bank which works to eliminate food insecurity and end poverty.

Swift has been doing charitable work and helping non-profit companies all throughout The Eras Tour, with a donation to Three Square Food Bank in Southern Nevada, and reportedly giving The Eras Tour truck drivers a bonus of $100k each, donating to a South Louisiana food bank and helping them provide 75,000 meals to families in need, among many others.

The Eras Tour concludes on 8 December. For more information, visit taylorswift.com.

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