Speaking of the release, Sad Night Dynamite says the song is about summoning a general sense "of searching for personal identity. It’s a song about not knowing your place: the lyrics are erratic and nonlinear, which is a reaction to our environment. Clear thoughts come sporadically in a world quick to distract. The key message, ‘Who Do You Think You Are?’, is heard in different contexts, highlighting one’s inner battles and how the answer to that question is always different from one day to the next.”