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Rizzle Kicks Competition Is For Losers

Rizzle Kicks announce first album in over a decade, Competition Is For Losers

08 November 2024, 14:46 | Written by Tyler Damara Kelly

Rizzle Kicks have announced their new album, Competition Is For Losers, alongside the release of new single, "New Sport".

Rizzle Kicks, returned earlier this year with comeback single "Javelin' which saw the pair reunite for their first new music in over nine years. This was then followed up by "Gumdrops", offering a nuanced discussion about masculinity and lad culture.

Their forthcoming project sees them return to the pop music space sober, both in love and equipped with life lessons, self-awareness and self development they've built on separately - all the while retaining their sense of humour that always set them apart from other artists. “We allude to the fact that we acted off the cultural encouragement and the reality of the time”, says Jordan, “I think now we’d like to believe that we’ve distanced ourselves from those just through experience”.

Speaking on the video for the single, "New Sport", director Earthboi says: Rizzle Kicks were an early part of my childhood and their resurgence, still as icons was something I really wanted to capture. In the search of crafting iconicity, which largely speaks to their upcoming project, I stumbled upon a series of images of Basquiat and Warhol posed as athletes. I felt like this image fully encompasses the idea of art as a “new sport”.

Speaking further on the album, Jordan shares that its themes include sobriety: “Not in a prescriptive way. But more like we did a lot of crazy stuff, but now we don’t”, and paternity: “not just with Harley becoming a father and all the growth that comes with that role, but also in a larger sense as we get older we feel a responsibility to share our wins and our failures”.

To celebrate the announcement, Rizzle Kicks tonight perform their first headline show in nearly a decade at London’s iconic KOKO in Camden. They will also perform at sold out shows at Manchester’s O2 Ritz, Birmingham’s O2 Institute and London’s O2 Forum Kentish Town across March 2025.

Competition Is For Losers, is set for release on 14 February via BMG, and is available to pre-order now.

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