Peter Saville and New Order release limited edition "Blue Monday" charity t-shirt
Factory Records graphic designer, Peter Saville, has released a second iteration of t-shirts in support of suicide prevention charity Campaign Against Living Miserably (CALM), on Blue Monday.
Following the massive success of last year’s t-shirt release which had over 1,000 sales, this year, the t-shirt features the opening lyric, "How does it feel?", from New Order’s track, "Blue Monday", alongside ‘CALM 2024’ displayed in the iconic colour coding which is the same one featured on the 12 inch sleeve and video. The addition of the lyric for this year’s t-shirt is designed to help open up conversations about mental health and suicide.
‘Blue Monday’ is the day often associated with being the most depressing day of the year due to factors like the winter blues and lack of funds following the festive period. 100 per cent of the profit from t-shirt sales will go to CALM’s lifesaving work supporting anyone struggling with their mental health.
Commenting on the limited edition t-shirt New Order said: "Starting a conversation with somebody could be the most important conversation that person ever has. It could be life-changing. So with 'how does it feel' we felt, as CALM ambassadors, we had the perfect lyric and message to get out there on the 2024 edition of the CALM Blue Monday t-shirts that Peter Saville has so beautifully designed. And knowing that all the money raised will help make sure CALM are there for even more people who are struggling makes it even more powerful."
Campaign Against Living Miserably CEO Simon Gunning added: “Blue Monday is a track that transcends generations and one I’ve always loved - with the opening line ‘How does it feel’ resonating with me and so many people. The track and the meaning behind perfectly aligns with the work we do at CALM to help shred the stigma of suicide and offering support to those struggling. Mental health affects us all and we know that one in five will have suicidal thoughts in their lifetime.
The t-shirts are available to buy now for £25. Warner Music will donate £10 per t-shirt to Campaign Against Living Miserably. To find out more about more about CALM or for help and advice head to thecalmzone.net.
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