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Newcastle United x Sam Fender MWS

Newcastle United to auction Sam Fender football shirts for charity

10 January 2025, 12:47 | Written by Tyler Damara Kelly

Newcastle United have teamed up with MatchWornShirt to auction off limited edition Sam Fender-branded match-worn and signed football shirts with proceeds going to support local charity initiatives.

The exclusive shirts feature a bespoke design on the reverse, celebrating North Shields-born Sam Fender’s forthcoming third album, People Watching. Each shirt has been match-worn or issued and signed by Newcastle's most in-form stars including Alexander Isak, Bruno Guimarães and Joelinton.

All proceeds from the auction will be donated to the Newcastle United Foundation, directly contributing to community initiatives across the North East, including programs that promote education, health, social inclusion, and opportunities for young people and families in the region.

Bidding is now open and runs until 19 January via matchwornshirt.com. People Watching will be released on 21 February 2025 via Polydor Records, and is available to pre-order now.

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