Lava La Rue signs to Dirty Hit and returns with "Renegade"
“Renegade” lands in the wake of two stellar Coachella performances, as well as support slots with SG Lewis and Remi Wolf across the US West Coast, and was premiered as BBC Radio 1's Hottest Record.
Speaking of the song, Lava La Rue says: "“Renegade” is the beginning of a wider concept/narrative.. [and is] from the perspective of a character who is talking about an infatuation that’s vital to the storyline. The song was made out of a jam in LA with my friend APOB - I knew I wanted a big glam guitar solo in it so I called up Stolen Nova (Josh Landau) who I’d met at a house party the previous week as I knew he had the minerals. When I came back home to finish the song in the UK we got Luca Caruso (Beabadoobee, Orlando Weekes) to track in live drums and the song was pretty much done after the 3rd bounce. It was important for me to not oversaturate the vibe you can hear in the song that was basically created within the first hour of conceptualising it.”
The single is accompanied by a video directed by Lava La Rue alongside production from MrMr Film is a deep dive into their new world.
“The music video concept came to me after I’d just visited my old friends in Japan who I hadn’t seen since I was living in Tokyo in 2017. I was on the plane home and I started to think about the details of how influential mid century Japanese sci fi narratives like “ULTRAMAN TARO” and their Kaiju monsters have been on western sci-fi tropes we know today from Star Wars to Doctor Who. By the end of my 14 hour flight home I had written the script to the music video and sent the whole idea to my producers Katie, Martha & Rosie at MrMr film the next day to start production. Within 2 hours of sending them the concept they were on the phone to model villages and I was mocking up alien costume ideas.”
Since their 2018 online debut performing single “Widdit” on Colors Berlin, Lava La Rue has released four critically-acclaimed EPs, including Hi-Fidelity, Butter-Fly, and Letra.
Lava La Rue’s most recent EP Hi-Fidelity was a transitional project that featured collaborations with Foster The People’s Isom Innis and Biig Piig, acted “as the bridge between the Lava that debuted, the one everyone knows, and the person [they’re] becoming".
"Renegade" is out now via Dirty Hit.
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