Xenia Rubinos unveils first single of 2021 "Did My Best"

"Did My Best" is Rubinos' first outing of the year, following last year's "Who Shot Ya?", and is accompanied by a Mario Rubén Carrión-directed video.

Rubinos says of the video, "I felt that making this video was my own healing ritual. It’s my wish that this song can be a resting place for somebody’s feelings, that they can feel themselves inside of it and wrap themselves up in it when they need to."

She adds of the song, "This is a song about a sudden loss and wishing to see this person you never got to say goodbye to again. I remember the moment when I felt I was done singing, it’s like when you cry so hard you forget why you were crying in the first place. As we listened back, the hairs on my arms and legs stood straight up, I felt my face getting hot. I suddenly felt that old familiar feeling. In that moment, in the basement during an eerie quarantine night of fireworks and ambulance sirens I suddenly remembered why I sing."

Rubinnos is yet to follow up her 2016 album Black Terry Cat.