Watch Jessie Ware's new video for "Say You Love Me"
Dropping a short time before the much-hyped sophomore, Tough Love, “Say You Love Me” is a heartbreaking teaser of the impending emotional onslaught. The video, contrasting the immense grandeur of the track, with all its gospel choirs and ‘80s pop guitars, is refreshingly basic.
It’s no less affecting, however. Given the intense close-ups and long, drawn-out glances at the camera, it could perhaps me more devastating. Less is more and all that.
Ware speaks highly of her time working with directors Tell No One on the video:
“When I found out Tell No One were interested in directing “Say You Love Me”, I was so confident they would deliver something visually beautiful and provocative. They are such talents and I have been a fan of their work for a while. I was an absolute pleasure to work with them on this. It was probably the most technically challenging thing I have worked on, but for them, it looked like a walk in the park. They have such confidence in what they do, it was inspiring to watch.”
Take a look at “Say You Love Me” below.
Tough Love is out 13 October on Island.
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