The company's CAO, Calvin Hollinger, purred like the Queen in a Cameron anecdote: “Music is very, very important to the Urban customer… in fact, we are the world’s number one vinyl seller.”

As Stereogum also point out, a Village Voice piece from 2013 discussed if it was 'okay' to buy records at UO, and spoke with the director of sales at Sub Pop, Richard Laing, who was quietly pleased about the notion: “An artist always gets the biggest cut if you buy it from their merch table, and the label gets the biggest cut if you buy it from their website. If you want to support them, you should always buy directly from them. When buying vinyl from Urban or any other record store, the artist and the label get about the same cut, but because of Urban’s high volume of sales, it makes a big impact."

Despite the methods, people buying vinyl - or physical music - in some way, is a good thing, right?