Album sales in the U.S have hit new historic lows as the last five weeks mark the longest consecutive stretch that the industry has gone without reaching more than five million units.
For the week ending 28 July, album sales in the States totalled at 4.68 million, the lowest since Nielsen SoundScan records began in 1991. The previous low was 4.71 million units, which was set the week before.
The only perceived positive is that streaming revenue is up. But if you agree with the likes of Thom Yorke and others, this is still not enough.
In 2010, the music industry had four weeks in total of album sales less than 5 million, two in 2011 and three in 2012.
Many analysts are blaming the timing of releases for these poor album sales. Summer sales tend to decline due to children being out of school and out of their houses.
[via Billboard]
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