Tyler The Creator directs video for anonymous band

Odd Future de-facto leader, Tyler The Creator is known for his keen interest in directing, having produced many of his own clips. This new video, however, is something a little different.

Instead of being for an OFWGKTA artist, the vid is for a track called “Glowing” by an unknown lounge-pop group. “For me it’s a challenge to the assumption that ignorance is bliss, and that challenge is as timely as it’s ever been,” Odd Future manager Christian Clancy told NPR.

Watch the video beneath: