TikTok launches its own music marketing and distribution platform SoundOn

SoundOn allows artists to upload their music directly to TikTok and earn royalties when their song is used. The platform will pay out 100% of royalties to music creators in the first year, and 90% after that.

As well as allowing artists to distribute to other platforms including Spotify, Apple Music and Instagram, SoundOn will provide artists with audience insight and development, advice from a dedicated SoundOn artist team and access to TikTok's song tab.

Ole Obermann, Global Head of Music at TikTok said, "New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career. Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We're incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry."

Abby Roberts, Chloe Adams, Games We Play and Muni Long are among the first artists to sign up to the platform. Roberts said, "I’m at the start of my music journey and am so excited about what’s still to come! I’ve worked with the team at TikTok through my whole career and they’ve always been so supportive of me, so I really valued the extra support and help I’ve got from SoundOn launching my music now as well. I’m loving sharing my music and creativity with my fans and hopefully reaching new ones too!"