The MOBO Awards won't be happening this year
The UK's MOBO Awards will be taking 2018 off to revamp its brand.
The MOBO Awards have announced they will be saving their annual ceremony until 2019 as they reassess their direction, initiatives, partnerships and more.
Announced through a statement uploaded to social media, the MOBOs explain "Now it's time for big changes."
They add, "We will bring the platform to brand new heights and, most importantly, continue to amplify the exposure of the large pool of exceptional talent celebrated by MOBO."
Official Statement from @KanyaKing + MOBO: Today we announce a brand-new era for MOBO and an exciting new chapter for the @MOBOAwards: https://t.co/Nbk9wfREck pic.twitter.com/Ca07wcpJiU
— MOBO (@MOBOAwards) September 25, 2018
The announcement of missing out this year's ceremony arrives with news of their new partnership with Ogilvy UK.
Kanya King, CEO of the MOBO Organisation also said, "We understand that the MOBO Awards will be missed this year, but we will be back in 2019, bigger and bolder. The evolution of the MOBO Awards is always at the forefront of our mind and we want to ensure that we continue to build on the strong foundation of the brand and its heritage for a wider purpose and bigger impact."
Michael Frohlich, CEO of Ogilvy UK added, "The team here at Ogilvy UK are incredibly proud to work with MOBO on its brand positioning. We hope to collaborate in ensuring the organisation maintains its place as an influential cultural force in the UK and beyond. Here at Ogilvy, we relish the opportunity to build on the MOBO legacy of being an amazing urban music and cultural platform for established and emerging artists, while helping shape the brand’s future across music, media and entrepreneurship in unexpected ways.”
The expansion of the awards ceremony will see The MOBO's supporting unsigned artists, young filmmakers, and other creatives in the art and media industry.
One of the major schemes to help musicians is the MOBO Help Musicians Fund, which supports musicians, songwriters and producers making original music. The fund has doubled since 2017, reaching £40,000. Find out more.
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