Spotify launch 'follow' function

Music-streaming platform Spotify are set to introduce a new social widget to their service.

This green ‘Follow’ button will appear beside the usual Facebook and Twitter buttons, allowing fan’s to instantly connect with online music zines, blogs, and most importantly, the artist’s themselves. You can even make your own, with Spotify’s Follow Button generator, launched today.

In the words of Spotify:

“The new Spotify Follow Button makes it easier than ever to connect with your favourite artists, magazines and friends – all with a simple click of a button. You’ll start seeing Spotify Follow Buttons all over the web. By clicking Follow, you’ll get seamless and relevant updates, like your favourite artist’s latest album, or the pre-party playlist from your favourite music magazine. Add Spotify Follow buttons to your pages and make it easy for your web visitors to follow you, your favourite artists, or any Spotify profile. Great for artists who want to build a fan base, bloggers who want to raise their Spotify profiles, and music lovers who just want to share their tastes.”

Spotify have recently come under criticism from Thom Yorke and more for their low royalty costs.