Soundcloud to introduce adverts, paid subscription and royalty scheme
Since its launch in 2007, Soundcloud has fast become the staple platform for uploading, streaming and sharing music online. To date, the service has been entirely free, but that now looks like it’s about to change.
As The NY Times reports, Soundcloud are striking up a new licensing deal, paving the way for adverts to be implemented on the site.
“SoundCloud will begin incorporating advertising and for the first time let artists and record labels collect royalties,” the NY Times article states. “Eventually, it plans to introduce a paid subscription that will let listeners skip those ads, as they can with Spotify and other licensed services.”
“People know that SoundCloud is very much a creator platform,” founder Alex Ljung told the Times. “They understand that if they hear an ad, then a creator is getting paid for it as well.”
Soundcloud have not yet announced these new changes but are expected to make a public statement in the near future.
- Night Moves announce first album in six years, Double Life
- Jenny Hval presents new single, "The artist is absent"
- Bobby Weir to play first London show in 22 years at Royal Albert Hall with Royal Philharmonic Concert Orchestra
- Ezra Collective announce Future Foundation initiative for young black women in music
- Gracie Abrams releases live performance of new song, "Death Wish"
- Jerskin Fendrix returns with new single, "Jerskin Fendrix Freestyle"
- Bright Eyes and Cursive unveil mash-up single, "Recluse I Don't Have To Love"
Get the Best Fit take on the week in music direct to your inbox every Friday

Great Grandpa
Patience, Moonbeam

Deafheaven
Lonely People With Power

Perfume Genius
Glory
