Snoop Dogg is finally launching his own gin brand

02 September 2020, 12:23 | Written by Cerys Kenneally

(News)

(Snoop Dogg)

Snoop Dogg has announced the launch of his own gin brand called INDOGGO.

Following on from his 1994 hit "Gin & Juice", Snoop Dogg has unveiled his own gin line called INDOGGO.

Described as a "juicy gin" with its "laidback California style", INDOGGO contains a blend of seven botanicals - Juniper Berry, Orange, Coriander, Cassia, Orris Root, Angelica Root, and Angelica Seed - and is infused by natural strawberry and citrus flavours.

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The gin brand was created with Trusted Spirits' co-founder Keenan Towns.

According to NME, Snoop Dogg said of the gin, "I can’t wait for the world to taste my remix on gin! When I wrote "Gin & Juice" back in '94 it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G."

Snoop Dogg's INDOGGO gin is available to pre-order in multiple US states on reservebar.com.