Snippet of unreleased Charli XCX song "SWEAT" soundtracks new Pandora ME campaign
This afternoon Charli XCX has shared a full teaser of her Pandora ME advert, which is soundtracked by an upbeat, unreleased track of hers called "SWEAT".
"SWEAT" was first teased last week in the Pandora ME relaunch teaser, and today (30 September) the full collection has been launched, alongside a new advert and separate edits featuring Charli XCX, beabadoobee, Addison Rae and more.
Charli XCX shared the advert featuring herself on Instagram this afternoon, and it includes a longer clip of "SWEAT", which is reportedly a song recorded exclusively for the new Pandora campaign.
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While speaking to ELLE about the campaign, Charli XCX said of what's next, "First is the launch of the Pandora ME campaign, which will be coming with a song that I made for the campaign. That will be another little snippet of music. And then the music, I suppose... it’s just high-octane pop; it’s everything that you want from the best pop star ever—that’s how I’m seeing it. How I would describe the sound or the future is: dangerous, volatile, sexy, empowering."
Charli XCX also revealed she would like to collaborate with PinkPantheress, "I think she’s a really smart and interesting artist. I think her music is really, really good. Even if we don’t collaborate, I’m a fan and I really like what she’s doing, so I’m excited to see what happens next for her."
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