Sigur Rós unveil 'Stormur' interactive music video made by fans on Instagram

Icelandic trio, Sigur Rós have revealed their video for recent album track ‘Stormur’ – but it’s not just like any old music video. Instead, it’s an ever-evolving, interactive clip that compiles fan-submitted footage.

The project was unveiled by the group earlier today, with fans able to submit clips via the #stormur hashtag on Instagram. The feed links to the band’s official website, which randomly generates a selection of entries; therefore making every viewing experience different.

You can watch that here.