Santigold unveils new video/single "Chasing Shadows" ahead of third album 99¢
Santigold has revealed the visuals for newest single "Chasing Shadows" directed by Elliott Lester.
The track follows "Can't Get Enough Of Myself" and “Who Be Lovin’ Me (feat. ILOVEMAKONNEN)” in previewing Santigold's third full-length 99¢.
Speaking about the song, Santigold says:
“The track is about with the conflicted reality of an artist's life. Caught in the web we spin around ourselves, a mixture of hubris and the guise of perfection, we fear being swallowed up by our own ambition. Never in the moment, as quickly as we reach our goals, our gaze shifts to those still looming in the distance. We judge ourselves harshly for not being further on the path and revel in the anxiety of racing the rate of consumption. The lyrics weigh the value of going against the current to maintain artistic integrity, and the feelings of isolation and vacancy bred by a persona that is always 'on' and ready for show.”
99¢ is out 26 February on Atlantic. It's the follow up to 2012's Master of My Make-Believe.
Check out the vid for "Chasing Shadows" below.
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