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Rina Sawayama lunges at consumerism on new R&B track "XS"

03 March 2020, 10:25 | Written by Cerys Kenneally

Rina Sawayama has shared her new R&B-tinged single "XS", a third glimpse of her forthcoming debut album SAWAYAMA.

"XS" follows on from Sawayama's previous singles "Comme Des Garçons (Like The Boys)" and "STFU!".

The new offering sees her mock the exclusivity of high-end designer things including cars and jewellery, as she sings, "Luxury and opulence, Cartiers and Tesla X's / Calabasas, I deserve it / Call me crazy, call me selfish / I'm the baddest and I'm worth it."

Sawayama says of her new single, ""XS" is a song that mocks capitalism in a sinking world. Given that we all know global climate change is accelerating and human extinction is a very real possibility within our lifetime it seemed hilarious to me that brands were still coming out with new makeup palettes every month and public figures were doing a gigantic house tour of their gated property in Calabasas in the same week as doing a 'sad about Australian wild fires' Instagram post. I mean I'm guilty of turning a blind eye too, because otherwise it makes me depressed. We're all hypocrites because we are all capitalists, and it's a trap that I don't see us getting out of. I wanted to reflect the chaos of this post-truth climate change denying world in the metal guitar stabs that flare up like an underlying zit between the 2000s R&B beat that reminds you of a time when everything was alright."

She adds of her forthcoming album, "The album ultimately is about family and identity. It's about understanding yourself in the context of two opposing cultures (for me British and Japanese), what “belonging” means when home is an evolving concept, figuring out where you sit comfortably within and awkwardly outside of stereotypes, and ultimately trying to be ok with just being you, warts and all."

"XS" is out now. Rina Sawayama's debut album SAWAYAMA arrives via Dirty Hit on 17 April, and is available to pre-order now. She plays London's Electric Brixton on 21 May. Find out more.
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