"NO!" is Ajudha's first new material since her debut album The Power In Us landed in April, and the song, co-produced by Jungle, is teamed with a Dylan Hayes-directed video.

"In a world where anyone can reach you at any time, and say whatever they want through a computer screen, "NO!" Is a rebellion against, the criticism and internet trolling, a social commentary on a world of chaotic political narratives, dishonest public figures and the ongoing flow of conflicting public opinions," Ajudha explains. "The track is about owning who you are, being unapologetically yourself, and saying "NO!" to other people’s expectations of you. I wrote "NO!" with Jungle on our first time meeting, our energies just clicked and we created the perfect rebellious and urgent record that speaks to how I feel in this moment."