Pitchfork launch new album streaming platform
Online media heavyweights, Pitchfork have unveiled details of a new album streaming offshoot site.
The project, entitled Pitchfork Advance, offers a platform to listen to upcoming records ahead of their release.
The website aims to reproduce the listening experience of old in a digital age, coupling the tracks with album art and other engagement tools.
“Digital music has evolved, but album art hasn’t,” says Pitchfork founder/CEO Ryan Schreiber. “In the vinyl and CD eras, album packaging was considered an extension of the music. The artwork, lyric inserts, and credits added another dimension that mp3s haven’t replicated. Our hope is to bring that experience online, and perhaps even help it to evolve. There are no limits to the medium online.”
The first LP to take part in the project is the new effort from art-rock legends Yo La Tengo, which can be streamed here.
- Megan Thee Stallion announces new single, "Whenever"
- Adam Granduciel of The War on Drugs joins Sam Fender at Coachella
- Matt Berninger joins forces with Hand Habits on "Breaking Into Acting"
- Aziya releases new track, "diamonds"
- Kathryn Joseph shares new album preview, "DEER."
- Jacob Alon shares new track, "August Moon"
- Aitch announces second album, 4
Get the Best Fit take on the week in music direct to your inbox every Friday
Tunde Adebimpe
Thee Black Boltz
Julien Baker & TORRES
Send A Prayer My Way
Bon Iver
SABLE, fABLE
