PEACE manage to out-Google the Nobel Peace Prize

In a recent article up on WIRED, the tech website discuss the recent prevalence of and popularity for un-Googleable band names, citing the likes of Friends, Childhood and Tribes as suffering in their online presence because of their name choices. A band who have managed to triumph against the odds are Brummie alt-poppers PEACE, who – as the article notes – feature above even the Nobel Peace Prize when you search that very common single-word phrase.

Writers Nimrod Kamer and Katie Craik talk in the post about various SEO-poor band, saying of Friends: “Only when typing friends+band will the relevant NY Bushwick team and their song I’m His Girl pop up. The band’s former name, Perpetual Crush, delivers no such confusion.” The band’s drummer Nikki Shapiro seems slightly regretful of it all now, telling the publication: “All I can say is it was a big mistake.”

While bands like Chvrches and Wavves seem aware of how much online publicity matters in altering the spelling of their otherwise dime-a-dozen names, there are still acts that can flourish despite of the setback, the article says. As well as coming above the Nobel Peace Prize in search results, PEACE also top even the Wikipedia entry for the word’s entire meaning and concept.

Singer Harrison Koisser said that their band name was simply “a case of YOLO for us, I was 19 and was like ‘fuck Google’”, before saying they “definitely wouldn’t be that courageous now.”

You can read the entire piece over at WIRED.

Photo by Old Blue Last, via PEACE’s official Facebook page.