Patrick Stewart is "Britain’s most beloved cowboy crooner" in a new infomercial

There's an infomercial as well - a full-on, 'but wait there's more'-style infomercial with a cheesy voiceover and clips of P Stew's dusty odes. "Rawhide", "Buttons And Bows", "Don't Fence Me In", "Streets Of Laredo", "El Paso" (which is introduced in the infomercial as a "race-mixing favourite"), and "Ghost Riders In The Sky" are among the tunes tackled by "Britain’s most beloved cowboy crooner".

This isn't an elaborate joke either - well, it is - but the album's very real. Sadly the full bundle of Cowboy Classics, Songs For Lonesome Lovers, Christmas On The Range, and Duets Out West, which apparently features duets with Taylor Swift and Carrie Underwood, is sold out, but you can buy a five-track sampler now. All proceeds are donated to the International Rescue Committee.

Check out the surreal infomercial below.