OK Go share video for "I Won't Let You Down"
Perennial viralists OK Go have once more gone and done the predictably eye-boggling: they've got a mesmerising new music video slathered in wow factor.
In their traditional single-take style, the funk-pop stalwarts completely flip the conventions of music videos once more. It was filmed on location in Japan's Chiba Prefecture in August 2014. OK Go worked in partnership with Morihiro Harano (of Mori Inc.) and Honda on the video. They developed a special 'multi-copter camera' specially for it, and were leant the UNI-CUBs by Honda. The UNI-CUB is a "unique omni-directional driving wheel system that is currently in the development stage."
The single of "I Won't Let You Down" is out 10 December ahead of the band's new record Hungry Ghosts early next year.
Check out our full gallery of pictures from the band's recent Upstate Concert Hall, New York gig.
Watch below.
OK Go's new album Hungry Ghosts is released in the UK on 16 February 2015 Paracadute/BMG.
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