Loud and Quiet appeals for new subscribers to secure future amidst coronavirus uncertainty
Independent music magazine Loud and Quiet have shared a statement appealing for new subscribers to help save the print publication amidst the coronavirus pandemic.
The current coronavirus pandemic has resulted in a number of music publications struggling to stay afloat due to the lack of financial resources, and now Loud and Quiet have appealed for help to stay in circulation.
Yesterday (28 April), L&Q director Stuart Stubbs shared a statement appealing for new subscribers, writing, "Most recently, you may have noticed that this month's edition of the magazine was not published as planned. In the current climate, it's probably no surprise. For one, all of the stores and venues we stock in remain closed, their businesses suffering as much as anyone else's. But there's long been a bigger problem thatwe've faced - our dependency on advertising to fund everything we do ... with the cancellations of festivals and live shows, the delay of record releases, and general uncertainty across the board, our advertisers (and therefore our revenue stream) disappeared overnight as soon as the lockdown kicked in in March."
Stubbs adds that they "felt too embarrassed to ask our readers for help", but adds "we need more of our readers to sign up, to be able to break away from an unsustainable model where we're banking on advertisers each month and undervaluing our work."
A statement about the future (or not) of Loud And Quiet. Subscribe to save us: https://t.co/1tAO6KsPU0 pic.twitter.com/BJqIHIuqSa
— Loud And Quiet (@LoudAndQuietMag) April 28, 2020
The last edition - published in March - featured Kelly Lee Owens on the cover. It could potentially be their final cover if the publication isn't saved.
Fontaines DC, who featured on the magazine's cover back in June 2019, wrote on Twitter, "It’s important that we support independent publications like Loud and Quiet Mag. They gave us our first print magazine cover feature. Please support them through this difficult period and subscribe. It costs less than £1 a week."
It’s important that we support independent publications like @LoudAndQuietMag . They gave us our first print magazine cover feature. Please support them through this difficult period and subscribe. It costs less than £1 a week. https://t.co/7BBxiP01YA
— Fontaines DC (@fontainesdublin) April 28, 2020
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