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Lena Waithe launches Hillman Grad Records in partnership with Def Jam

11 March 2021, 11:42 | Written by Cerys Kenneally
(News)

Writer, producer and actor Lena Waithe has partnered with Def Jam Recordings to launch a new label called Hillman Grad Records.

Lena Waithe, known for her work on shows including The Chi, Master of None, Queen & Slim and more, has formed a new label called Hillman Grad Records that has been launched in partnership with Def Jam Recordings.

Variety reports that a press release noted that the partnership aims to discover and develop artists by "leveraging opportunities across music, TV and film… to capitalise on the cultural significance generated when these worlds meaningfully intersect."

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Waithe said in a statement, "Music and storytelling have always gone hand in hand. And I think that’s because musicians are the storytellers we love the most. They can take complex emotions and simplify it in four minutes, the same artist can sing about the revolution and falling in love. Music is a part of us. It’s so often connected to our fondest and sometimes our darkest memories. Musicians tell our story. At Hillman Grad Productions we believe in identifying and amplifying new talent, and we want to continue to do that in the music industry. Jeff Harleston and his phenomenal team at Def Jam have given us their trust and their resources to help develop artists that not only have potential, but staying power. We look forward to the journey ahead."

Harleston (Def Jam’s interim CEO) added that Waithe "has established herself as one of the most artistically and commercially successful creators and storytellers at work today. Lena has a profound understanding of and appreciation for music. After making her mark on television as an actor and writer, then smoothly shifting gears into her role as a film producer and CEO, it follows that she would now spread her wings at the helm of this exciting new record label. Def Jam is the perfect partner for Lena Waithe’s new Hillman Grad venture, and we look forward to bringing her musical vision to life."

The initial announcement of Hillman Grad Records yesterday (10 March) didn't include any artist signing news.
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