Lady Gaga dropped her highly anticipated first single ‘Applause’ from upcoming album ARTPOP earlier this week and now the unconventional superstar has premiered an advert telling us not to buy either.

The video features the recently pierced Gaga in a freaky mask staring at the camera with words like “Ever since Born This Way, she’s a flop”, “Lady Gaga is no longer relevant” and “DO NOT buy her new single ‘Applause’ on iTunes’. The advert seems to be beginner’s guide to reverse psychology.

Check it out below: