Watch: Kindness – Gee Up

With his forthcoming record World, You Need A Change of Mind due for release via Polydor/ Female Energy Records on 19 March, Kindness have revealed the brand new video for ‘Gee Up’. Mocked up to look like a seriously low budget video main man Adam Bainbridge made a while back, the footage eventually cheekily pans out to reveal a big-budget shoot. The visual in-joke then sees Bainbridge squeeze in a “subtle” album plug before various members of the production crew begin discussing the shortness of the song, where the budget went and how it “would have been better two years ago!”