Kaleida share new single and video inspired by Egyptian activist Aliaa Magda Elmahdy
London based duo Kaleida have shared their new single "Aliaa", inspired by Egyptian feminist and activist Aliaa Magda Elmahdy.
Speaking about the track, the pair said: "In 2011 the Egyptian feminist and activist Aliaa Elmahdy posted a nude self portrait on her blog as a protest against - in her words - "a society of violence, racism, sexism, sexual harassment and hypocrisy". The post received of 2 million hits within a short period during the Arab Spring and was the subject of intense controversy and criticism. Aliaa faced a backlash of death threats, and escaped both a kidnapping and rape attempt. She was eventually granted political asylum in Sweden... the track, which is based on Aliaa's story, is a song of empathy for her struggle and a statement of solidarity with women searching for a voice in the face of oppression, violence and sexism. In the video we aimed to portray more general themes of empowerment, through the gradual gathering and momentum of a crowd standing up for a cause."
It's a suitably solemn song weighted down to Earth by solid-as-a-rock pop production and a gut-wrench gravitas. The duo continue to prove that their a sharp force in intelligent pop.
Check out "Aliaa"'s video below.
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