
JoJo unveils new cut "Worst (I Assume)"
JoJo has released new single "Worst (I Assume)", the lead single from her upcoming "capsule project" Trying Not To Think About It.
"Worst (I Assume)" follows May's "Creature of Habit" track, and is accompanied by a Alfredo Flores-directed video that featurues a note from JoJo at the end.
In the note, JoJo writes, "You know when you've been through shit in the past and it makes you put up your guard in relationships moving forward? Yeah. Over time, we develop mechanisms that try and protect ourselves from real or perceived pain. We cope with fear of potential hurt or disappointment in different ways, one of which often includes: trying not to think about it. Which may or may not lead to... The desire to stay in bed all day. The tendency to self-medicate. Withdrawal from friends/family. Disassociation. Hurting others before they can hurt you."
JoJo's note also ecourages people to "keep going" and to "be kind to yourself".
Trying Not To Think About It will be JoJo's first collection of tracks since last year's good to know album.
JoJo said of the project, "Trying Not To Think About It is a result of feeling sooooo lost, scared, and confused at the end of 2020 – desperate to believe in/find my light once again. Sometimes we feel like we’re the only ones. But we NEVER are alone in our darkness. If you listen, I hope this project makes you feel seen, validated, not crazy, and hopeful that you won’t feel bad forever. You’re more in control than you think."
- Adult Leisure announce forthcoming debut album, The Things You Don't Know Yet
- Ashnikko shares horsegiirL remix of "Itty Bitty"
- Softcult return with new track, "Pill to Swallow"
- PinkPantheress explores a transatlantic love affair on "Stateside"
- Kali Uchis presents new single, "ILYSMIH"
- Zara Larsson returns with new single, "Pretty Ugly"
- Sasha Keable releases new track, "Act Right"
Get the Best Fit take on the week in music direct to your inbox every Friday

Prima Queen
The Prize

Femi Kuti
Journey Through Life

Sunflower Bean
Mortal Primetime
