Ji Nilsson shares electrifying new single "Perfume"
Swedish pop upstart Ji Nilsson has unleashed her off-kilter summer tune "Perfume", a track that merges dreamy pop vibes with no-holds-barred chart hooks.
This new single follows "Heartbreakfree" and "Encore". It's a lovelorn ode, with heady notes of rose-tinted romance and optimistic youth. In "Perfume", trippy beats and tinkled ivories merge with '80s pop synths to create something intoxicating and unfathomably catchy; the chorus is doused in R&B harmonies, and it's even got nods to Outkast, as Nilsson stabs in post-chorus with "So fresh and so clean!".
Speaking about what we can expect in the future, Nilsson mused: "Pop, R&B, handclaps, thematic lyrics and underwater magic mermaid sounds... I also hope you'll recognize some of the feelings I describe, hope it makes you want to dance and maybe cry a little. And I hope you want to keep listening."
The single is out now on our sister label, Best Fit Recordings. You can purchase it now on iTunes.
Stream "Perfume" below.
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