JFDR previews forthcoming album with soothing new single "Think Too Fast"

"Think Too Fast" is the fourth single to be shared from New Dreams, after "Shimmer", "My Work" and "Taking A Part Of Me".

JFDR's new offering arrives with a visual directed by French filmmaker Timothée Lambrecq. She says of the visual, "I was struck with this thought, that I’d spent a colossal amount of time trying to break down a relationship into tiny pieces. He was sort of there, not really there though. I asked myself the question: what piece am I missing, what am I not seeing here, until I realised I should maybe be asking myself: what (or who) do I miss. What is it really that I long to be with?"

Jófríður Ákadóttir, aka JFDR, adds, "The idea of shooting a music video in Japan came from my friend Timothée, he had just relocated to Japan and was sort of studying the people, adjusting to the space. It was equally ideal and unideal that during the short window we had to film I struggled to get myself motivated, so it became a pretty honest portrait of someone wandering alone in a strange foreign place (referencing the great film Lost In Translation). While the real stars of the video are the everyday people, struggling or not, maybe suddenly they become existential and start asking themselves what they're missing in this twister that is life."

New Dreams will follow on from 2017's Brazil. Ákadóttir adds of the new album, "This record is more thought out. The person who’s singing is more honest, not as ‘coated’ or ‘poetic’ as on Brazil. It’s less eloquent, perhaps, but more what’s happening for me right now. The meaning isn’t always revealed to me until afterwards."

The new record is co-produced by Ákadóttir and Josh Wilkinson, with mixing from Paul Corley (Sigur Rós, Yves Tumour, Tim Hecker).