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It looks like Rihanna might be launching a new Fenty line for hair products

12 March 2021, 14:19 | Written by Cerys Kenneally

It appears that Rihanna is looking to expand her Fenty empire as her company has filed a trademark application for Fenty Hair.

According to Refinery29, Rihanna's company Roraj Trade LLC filed trademark application documents for Fenty Hair on 3 March.

The filed trademark application comes after Rihanna's Savage X Fenty brand was valued at $1 billion last month, the same month that also saw LVMH (Moët Hennessy Louis Vuitton) press pause on Rihanna's Fenty fashion line less than two years on from its initial launch.

Refinery29 notes that the legal documents related to Fenty Hair state that the haircare line may include shampoo, styling products, bleach and colour products, and maybe even hair glitter.

If the Fenty Hair line comes to fruition, it will join Rihanna's Fenty empire alongside Fenty Beauty, Fenty Skin and her lingerie line Savage X Fenty.
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