Search The Line of Best Fit
Search The Line of Best Fit
Taylor Swift Hyde Park270615 J Williamson 21

Is Taylor Swift launching her own streaming service?

15 March 2017, 14:46 | Written by Laurence Day

New reports indicate that Taylor Swift is set to launch her own music streaming service - and that it'll be called Swifties.

According to TMZ Swift has filed documents "giving her the right to brand a website 'featuring non-downloadable multi-media content in the nature of audio recordings'".

It's not all that surprising she'd want to take streaming into her own hands given her protracted, well-publicised disputes with various major services - including Apple Music, the only major to stream her material.

As well as a streaming service - or something eerily similar - the docs suggest Swift could be lining up a range of musical instruments and related products, including "guitars, guitar picks, guitar straps, and drumsticks", plus experiences such as "retreats, educational camps, and self-guided online courses."

Swift's savvy business mind is well documented - it emerged in 2015 she'd already trademarked key lyrics from 1989 well before its release - but this move is a big one, especially if she looks to rival the likes of TIDAL, Spotify, and Apple Music.

Share article
Email

Get the Best Fit take on the week in music direct to your inbox every Friday

Read next