It's been a few years since we heard from ceo, but a message and video posted on the Swede's Facebook suggests some new music could be imminent.
Eric Berglund (one half of The Tough Alliance and the umm, CEO of the Sincerely Yours label) hasn't released a record since 2014's Wonderland, the follow-up to 2010's seminal White Magic.
However, we now have a video containing what looks like a new logo behind a Scandinavian-looking child - and some music which goes between choirboy sighing, black metal growls, spoken word and warped synth sounds. Its title is "Warm Up" and the doomy voice suggests ceo is ready to return better than ever: "people wanted to break me / but they only made me stronger."
A SUDDEN IMPULSE, A LIL LILITY SPAT OUT BEFORE CENSORSHIP. INBETWEEN DEATH AND LIFE, INBETWEEN SEASONS, INBETWEEN PACK AND SOLITUDE. A HYBRID INHALES AN ERA AND THE FIRST EXHALE WILL BE BEFORE SPRING. IT WILL NEVER STOP AFTER THAT.
THE MORE U TRY TO BREAK ME THE HARDER IT WILL BECOME TO BREAK ME. I AM ERIC BERGLUND
AKA CEO AKA ALPHA PRINCESS AKA LONE CUB
BLESS U
We're ready for whatever comes next.
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Cameron Winter
Heavy Metal
Sasha
Da Vinci Genius
