Grimes is the main focus of new Apple advert which shares snippet of "That’s What The Drugs Are For"
15 June 2018, 15:32
| Written by
Cerys Kenneally
Apple's new Behind The Mac advert features Grimes, who gives a brief outline of her creative process.
The new advert even shares a small preview of a new Grimes track "That's What The Drugs Are For".
Grimes explains in the advert, "I write all the music, edit all the music videos, and then I do the single art digitally."
Her creative process is tied around using a Mac to pursue her artistry.
Despite having not released any solo material this year yet, Grimes did team up with K-pop outfit Loona/yyxy on "love4eva" last month, and even shared a couple of previews to new tracks on social media.
Latest
- IDLES to headline Bristol’s Queen Square for their only UK shows of 2025
- Listen to never-before-heard versions of George Harrison's “Be Here Now”
- Freddie Gibbs drops surprise album, You Only Die 1nce
- Laura Mvula and Corinne Bailey Rae to perform at Southbank Centre x Montreux Jazz Festival Residency celebrating Nina Simone
- Fontaines D.C. share Andrea Arnold-directed video for "Bug" starring Barry Keoghan
- DOVES unveil "Renegade" as first new music in four years and announce forthcoming album, Constellations For The Lonely
- Iggy Pop announces headline show at Alexandra Palace
Get the Best Fit take on the week in music direct to your inbox every Friday
Read next
News
Listen
Kassie Krut’s deliciously frenetic new industrial pop track “Racing Man”
Aoife Wolf faces angels and demons in her hazy new single “Bristle of Delusion”
Oh My Sun makes their debut with ‘70s-songwriter-inspired single “5 Pieces”
Fievel Is Glauque’s sprawling new eclectic French track “Haut Contre Bas"
Filmore! explores the unpredictability of life in textured D&B track “It Never Ends”
Niki Colet stuns in sultry new shoegaze single “Getaway Car”
Reviews
Halsey
The Great Impersonator
01 Nov 2024
Katie Gavin
What A Relief
01 Nov 2024
Elias Rønnenfelt
Heavy Glory
31 Oct 2024
Mount Eerie
Night Palace
31 Oct 2024
