Grimes is the main focus of new Apple advert which shares snippet of "That’s What The Drugs Are For"
15 June 2018, 15:32
| Written by
Cerys Kenneally
Apple's new Behind The Mac advert features Grimes, who gives a brief outline of her creative process.
The new advert even shares a small preview of a new Grimes track "That's What The Drugs Are For".
Grimes explains in the advert, "I write all the music, edit all the music videos, and then I do the single art digitally."
Her creative process is tied around using a Mac to pursue her artistry.
Despite having not released any solo material this year yet, Grimes did team up with K-pop outfit Loona/yyxy on "love4eva" last month, and even shared a couple of previews to new tracks on social media.
Latest
- SXSW London offer 500+ passes to local charities and community groups in East London
- Oklou announces forthcoming debut album, choke enough
- Nala Sinephro, Arooj Aftab, Anna von Hausswolff are among the first artists for Rewire 2025
- Tiny Habits team up with Lizzy McAlpine for new single, "For Sale Sign"
- Kate Nash details OnlyFans campaign, Butts For Tour Buses
- Omar Apollo unveils new single, "Te Maldigo"
- Saya Gray presents new single, "H.W.B"
Get the Best Fit take on the week in music direct to your inbox every Friday
Read next
News
Listen
Disgusting Sisters strut past critical eyes on the entrancing and witty “Killing It”
Saila makes a truly infectious debut with her new hyper-pop single “So Far”
Adult Leisure vent a universal steam on "Kiss Me Like You Miss Her"
Girl Tones channel angsty overdrive on “Again”
YHWH Nailgun deliver seething experimental cut “Penetrator”
American slowcore group some fear share their blistering new single “The Road”
Reviews